About BespokeCRM

We've spent 20 years solving real CRM problems

BespokeCRM is a Singapore-based consultancy delivering tailored customer relationship management solutions for consumer-facing businesses across retail, beauty, F&B and education.

20+

Years CRM Experience

Client Partners

Industries Served

Albert

Founder & Principal Consultant

With over 20 years of enterprise CRM experience across Singapore's most competitive sectors — banking, retail and lifestyle — Albert founded BespokeCRM to bring that same level of sophistication to SMEs who deserve better than generic software.

His consultative approach ensures every client receives a solution that fits their specific business, not a packaged product that forces them to adapt.

Enterprise CRM

Data Analytics

Marketing Automation

Singapore SME

Our Mission

Enterprise CRM for every business

We believe every consumer-facing business — whether a 2-chair salon or a 50-outlet retail chain — deserves the same quality of CRM thinking that Singapore's top banks and retailers use to retain customers and grow revenue.

Our consultative approach ensures each client receives a perfectly fitted solution that addresses their unique challenges and scales with their growth.

Bespoke, not generic

Every solution is scoped and built around your specific business — never a package that forces you to compromise.

Results, not reports

We measure success by your revenue growth and customer retention — not by the length of our deliverables.

Partnership, not projects

We work alongside your team — patient, receptive and committed to your success long after go-live.

Our Journey

From enterprise
to SME excellence

Click each milestone to explore the experience behind BespokeCRM — and understand why 20 years of enterprise CRM matters for your business.

Early 2000s

Enterprise CRM beginnings — Singapore's top banks

Built and deployed analytical CRM systems for Singapore's leading financial institutions — managing millions of customer records and powering cross-sell, upsell and retention campaigns at scale.

Banking · Finance · Telco

2010s

Award-winning CRM practice recognised internationally

Received recognition from Gartner, Asian Banker, IDC, Financial Insight and Marketech for innovation in analytical CRM, data warehouse-driven analytics and enterprise intelligence.

5 Industry Awards

2015–2020

Expanding into retail, lifestyle and education sectors

Brought enterprise-grade CRM thinking to consumer businesses — deploying loyalty programmes, campaign automation and customer analytics that drove measurable retention and revenue growth.

Retail · Lifestyle · Education

2021

BespokeCRM founded — bringing enterprise expertise to SMEs

Established BespokeCRM as a dedicated consultancy for Singapore SMEs — combining 20 years of enterprise methodology with lean, practical implementations that smaller businesses can actually afford and use.

BespokeCRM Founded

2025

BespokeBeauty launches — purpose-built salon software

Launched BespokeBeauty — Singapore's first white-label salon management platform built by CRM consultants. Bookings, loyalty, PayNow payments and WhatsApp campaigns in one system.

🚀 Now Live — 90% Off Setup

What Our Clients Say

Results that speak for themselves

★★★★★

He has done an excellent job with his first rate team, setting up data capabilities and execution of the campaign management platform. Albert is passionate about all he does and a real asset.

Global Head of Marketing & Traveller Experience

Global Travel Technology Company

★★★★★

Albert and his team were able to explain the most complicated workflows to almost anyone. A joy to work with — always patient, receptive and genuinely invested in your success.

Chief Executive Officer

Sports Analytics Company

★★★★★

The CRM model significantly improved our cross-selling and alert system, delivering a remarkable annualised ROI of 164% since implementation.

Senior Vice President & Head of Consumer Banking

Regional Malaysian Based Bank

We've spent 20 years solving real CRM problems

Work with us