Projects — BespokeCRM Singapore

Banking & Finance

Project 01 — Consumer Banking

Banking & Finance

Regional Singapore Based Bank — Consumer Banking

Revamped CRM processes to streamline customer onboarding and enhance cross-channel engagement, resulting in a sustained and measurable increase in customer retention.

Key Result

20% boost in customer retention

CRM Revamp

Cross-channel Engagement

Onboarding Automation

Banking & Finance

Project 02 — Retail Banking

Banking & Finance

Regional Singapore Based Bank — Retail Banking

Implemented an integrated campaign management system that improved targeted outreach and achieved a measurable increase in lead conversion rates across the retail banking division.

Key Result

Measurable uplift in lead conversion

Campaign Management

Targeted Outreach

Lead Conversion

Banking & Finance

Project 03 — Consumer Banking

Banking & Finance

Regional Malaysian Based Bank — Consumer Banking

Deployed an analytical CRM model that significantly improved cross-selling, upselling and alert systems — driving one of the highest documented returns on CRM investment in the regional banking sector.

Key Result

164% annualised ROI

Analytical CRM

Cross-sell Automation

Alert Systems

Banking & Finance

Project 04 — Singapore Operations

Banking & Finance

Global Bank — Singapore Operations

Implemented data warehouse roadmap solutions that prioritised business improvement opportunities and increased speed to market for tactical CRM opportunities across Singapore operations.

Key Result

Faster speed to market for CRM campaigns

Data Warehouse

Roadmap Strategy

Speed to Market

Telco

Project 05 — Entertainment Services

Telco

Singapore Based Telco — Entertainment Services

Optimised multi-channel customer engagement with real-time analytics, enhancing service personalisation and driving higher customer satisfaction across all entertainment service touchpoints.

Key Result

Higher CSAT across all channels

Real-time Analytics

Service Personalisation

Multi-channel CRM

Telco

Project 06 — Mobile Services

Telco

Singapore Based Telco — Mobile Services

Designed and executed CRM strategies to optimise customer journeys and reduce churn, establishing a more seamless and personalised mobile service experience across the subscriber base.

Key Result

Reduced customer churn rate

Churn Reduction

Journey Optimisation

CRM Strategy

Retail & Lifestyle

Project 07 — Fashion Retail

Retail & Lifestyle

Singapore Based Fashion Retailer

Leveraged advanced analytics to develop personalised marketing campaigns, elevating customer lifetime value and strengthening brand loyalty across the entire customer base.

Key Result

Elevated CLV and brand loyalty

Advanced Analytics

Personalised Campaigns

CLV Optimisation

Retail & Lifestyle

Project 08 — Singapore Operations

Retail & Lifestyle

Global Beauty Brand — Singapore Operations

Deployed innovative CRM solutions that integrated social media, loyalty programmes and direct marketing channels to drive unified consumer engagement across all brand touchpoints.

Key Result

Unified omni-channel consumer engagement

Social CRM

Loyalty Integration

Direct Marketing

Proven results across every sector

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